Definition

CRM

CRM stands for Customer Relationship Management, and it refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction, loyalty, and retention. A CRM system is a software application that helps businesses manage their interactions with customers, … Read more

CMS

A CMS, or a “Content Management System,” is a software application that provides a way for users to create, manage, and publish digital content, such as text, images, videos, and more, without the need for specialized technical knowledge. A CMS typically has a graphical user interface (GUI) that makes it easy for non-technical users to … Read more

API

API stands for “Application Programming Interface.” An API is a set of rules, protocols, and tools for building software and applications. It specifies how software components should interact and allows communication between different systems. APIs define the way in which a developer can request services or data from an operating system, application, or another service, … Read more